A seasoned strategic & creative duo, deeply passionate about using both to solve business problems.
We challenge with empathy and are courageously curious with each other and in our work. While we’ve spent our careers working with some of the most recognizable brands and agencies, it’s never been about the name/logo, and always about how we could make an impact on people and in culture.
We’re also moms, spouses and empaths who love french fries and can have entire conversations via Issa Rae gifs.
Our why
There is massive inequity in how businesses are funded, supported, and accelerated. That's why Nova Consulting is dedicated to amplifying businesses led by women and people of color, especially at the intersection of the two.
We believe the future of business is diverse, bold, and equitable. Right now, that future is being held back by a system that disproportionately leaves people out. We're here to change that.
We help brands turn their "why" into their greatest asset — transforming purpose into profit, not just for the bottom line, but for the people who are impacted. We know that true growth happens when businesses authenticity align with culture and community.
We partner with brands that are ready to break barriers and build legacies. You in?
Chief Creative
Meet Karen, an atypical creative leader who sees challenges from a 30,000 view, yet still is on a mission to sweat the details.
Career
She’s spent her career at globally reputable agencies & brands, including R/GA, Johannes Leonardo, Havas and Bose. While at Under Armour, Karen helped launch the UA HealthBox at CES and led the creation of UA Fast Physical, a digital engagement experience that expanded internationally, including the 2016 Olympics.
Recognitions
She’s been invited to join numerous industry juries, including One Show, and ADDY’s, and speaking engagements, including Advertising Women of New York (AWNY) and guest lecturer at Georgetown University. She’s also picked up a few awards and shout outs from Cannes, Webby, One Show, Fast company and AdAge to name a few.
Before Nova
Karen was the Executive Creative Director at Bose, brought on to help the brand through the biggest transformation in their 60 year history. She and her team helped redefine how the brand looked, felt, and spoke to their customers. Featuring artists like Tyla, Donald Glover and Little Simz, the work helped dimensionalize the brand’s core belief, and new tagline, sound is power.
And also
Karen is a Mexican-American from North Carolina who is a proud Duke fan (go Blue Devils) and lately, a fan of Blue Herons.
Chief Strategist
Cass is an inspirational force for good, whose strategic, yet action-oriented style makes her the ultimate catalyst for positive change.
Career
She’s worked at globally reputable advertising agencies, including Ogilvy and Mullen, across verticals such as finance, consumer packaged goods and retail. As the Director of Marketing at Harvard School of Education she co-produced a web series called Education Now, created to guide educators and caregivers through uncertain times, like the COVID-19 pandemic. The series garnered thousands of global viewers.
Recognitions
In 2022 she was honored as a finalist for ADCOLOR’s prestigious Change Agent Award. She’s taken her expertise on stage, including SXSW, highlighting impressive work done in piloting a platform, Turn the Dial, created to create more space for women and non-binary people in music production, featuring artists such as H.E.R. and Wondagurl.
Before Nova
Cass led brand strategy at Bose, helping to reposition the tenured brand to authentically reach a modern, youthful, and more diverse consumer base. She spearheaded the internal and external transformation of Bose and the company saw massive jumps in familiarity and relevance among all audiences, and in 2024, Bose was named by AdAge as one of the top 5 rebrands.
And also
Cass is a first-generation Haitian-American who is happiest near the ocean, when she’s dancing and helping others see their potential.