Legends & Legacy
Turning a one-time event into a breakthrough platform.
Contributions
Brand Strategy — Brand Activation — Brand Identity — Creative Direction — Creative Production
Business challenge
CitySwing came to Nova Consulting with a desire to host an event around the Solheim Cup, a prestigious women’s golf tournament. While Solheim was meaningful for golf insiders, centering the brand activation on this niche event risked isolating a big part of CitySwing’s broader audience — those new to the game or not yet connected to the sport. To stay true to its mission of inclusion, the activation needed a narrative throughline that went beyond golf and invited all people into the CitySwing brand.
Strategic approach
Nova evolved what could have been a one-time event with limited storytelling into a multi-year platform called Legends & Legacy. Our mission became to create the “TED Talk” of women’s sports — a stage that elevates powerful stories and sparks meaningful conversation.
We knew women’s sports is one of the fastest-growing industries in both revenue and fandom, and we wanted to create an annual cultural moment that people would anticipate and feel proud to be part of. Rooted in CitySwing’s unique mission, Legends & Legacy celebrates all women in sports, positioning the brand at the center of the movement while engaging a broader consumer audience, values-aligned partners, high-profile talent, and sponsors.
Our solution
To deliver on the ambition of making Legends & Legacy the “TED Talk of women’s sports,” we expanded the event’s footprint and deepened its cultural resonance. In year two, we hosted an intimate welcome at CitySwing for panelists and VIP’s and built out a full day of programming designed to spark conversation and connection:
Expanded panels: Three distinct panels featuring thought-provoking conversations that sparked new ideas and pushed the dialogue in women’s sports forward.
High-profile voices: Brought back Emmy Award–winning journalist Jemele Hill to anchor the conversation, ensuring credibility and visibility. She was joined by olympians, elite coaches, executives, and changemakers — with a collective social reach in the millions.
Sports + policy intersection: Elevated the platform by featuring a U.S. Congresswoman in a fireside chat, broadening the dialogue beyond the playing field to the systems shaping equity and access in sport.
Outcome
What began as a golf-centered idea is turning into a cultural summit at the heart of women’s sports. Year two of Legends & Legacy proved the vision and the impact was undeniable:
29,700 visits on-site during event day, filling The Wharf with energy and community connection.
726,000 onsite ad impressions leading up to the event, fueling anticipation and awareness.
93,800+ social impressions and nearly 6,000 engagements from The Wharf’s feed alone, extending the story well beyond the venue. This doesn’t factor in all the additional partner and panelist reach.
39 million press hits and over $300k in earned media value, with coverage from outlets including Fox 5, NBC4, Washingtonian, Axios, and more.
