Styled by Keesh

Repositioning standout talent into a standout brand, in a crowded marketplace.

Contributions
Brand Strategy — Audience Strategy — Brand Identity — Creative Direction

Business Challenge

Keshia was launching a personal styling business in a saturated market. While her eye for style was undeniable, one of the biggest barriers was that potential clients didn’t yet understand why they needed her services, or what made her different from other stylists.

Strategic approach

Nova helped transition the business from offering a styling service to owning a distinctive, memorable brand. By grounding the work in audience insight and competitive research, we created a brand framework that communicated why she exists, not just what she does.

Our approach defined her offerings and shaped her tone and visuals around a single guiding principle: empowering people to be the main character in their style story.

Our Solution

We translated Keesh’s vision into a fully realized brand expression, and every element reinforced her credibility and approachability, and positioned her as a trusted authority in personal styling. We created a bespoke:

  • Audience and Services Strategy: Clear articulation of her unique value proposition, making her services tangible, desirable, and easy to understand.

  • Brand Identity: Logo, fonts, color palette, and visual language that captured her personality.

  • Brand Book: A guide to voice, persona, movement direction, and messaging — ensuring consistency across all touchpoints.

Outcome

Styled By Keesh went from an idea to an active business. The impact was immediate and tangible:

  • 3 clients booked in the first week post-launch.

  • 40+ followers gained per month for six months, growing from zero.

  • Styled clients for high-profile events, including NBA All-Star Weekend.

  • Gained industry recognition and mentorship from tastemakers.